The Formula of Desire (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this policy.
This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit theformulaofdesire.com and related tools, quizzes, and interactive experiences (collectively, the “Platform”), as well as our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
On this Platform.
In email, text, and other electronic messages between you and the Platform.
Through interactive assessments, self-tests, or gamified tools available on the Platform.
When you interact with our advertising, social media, or other linked content that references this policy.
It does not apply to information collected by:
Any third party, including through any application, link, or embedded content accessible from or on our Platform.
By using our Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Platform.
Our Platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information without verified parental consent, we will delete it promptly.
If you believe we might have information from or about a child under 13, please contact us at privacy@theformulaofdesire.com.
We collect limited information from and about users of our Platform, including:
Non-personally identifiable data such as browser type, session duration, and general site usage analytics.
Anonymous assessment or quiz results, which include numerical scores or response categories but do not include personal information, names, emails, or IP addresses linked to users.
Technical information automatically collected through cookies and analytics tools to help improve functionality and user experience.
We do not collect or store personally identifiable information (PII) such as your name, email address, physical address, or any direct identifiers through quizzes or assessments.
Our Platform offers self-assessments, quizzes, and gamified tools designed for educational and informational purposes.
Anonymous Scoring: Assessment responses are processed and stored only as anonymous numerical or categorical results. These results are not associated with any identifiable user account or personal data.
No User Profiles: We do not maintain personal profiles or user accounts tied to quiz results. Each interaction is treated as a standalone session.
Aggregate Insights: We may analyze anonymous aggregate data (e.g., average scores, response trends) to improve future tools, research insights, and overall user experience.
No Selling or Sharing: Anonymous results are not sold, licensed, or shared with third parties for marketing or advertising purposes.
You can use all assessments without creating an account, providing an email address, or entering any personal information.
From time to time, users may have the option to join a mailing list, sign up for book release notifications, or request updates related to The Formula of Desire.
These sign-ups are entirely optional and are processed through secure third-party email platforms (e.g., Mailchimp, ConvertKit, or publisher-managed systems).
If you choose to subscribe, the information collected may include your name and email address, which are used solely for the purpose of communication and updates you’ve opted in to receive.
You can unsubscribe or request deletion of your contact information at any time by following the unsubscribe link included in each email or by contacting privacy@theformulaofdesire.com.
Your information will never be sold, traded, or shared with unauthorized third parties.
Our Platform uses cookies and similar tracking technologies to enhance functionality and analyze traffic. Cookies help us:
Recognize returning visitors for analytics purposes.
Store temporary session information (non-personal).
Improve navigation and usability.
You may choose to disable cookies through your browser settings. However, some features of the Platform may not function properly if cookies are disabled.
We use anonymous and aggregate information to:
Improve and customize the Platform’s content and functionality.
Track engagement and performance of tools and features.
Conduct research on overall patterns of use.
Maintain the integrity and security of our systems.
Because no personal data is collected through quizzes or assessments, this information cannot be used to identify or contact you.
We may share non-identifiable, aggregate data (such as overall participation rates or average scores) with trusted partners or for research, marketing, or educational purposes. However:
No individual data or identifiable information is shared.
We do not sell or rent any information collected through the Platform.
Our Platform may include embedded videos, social media links, or other third-party content. These third parties may use cookies or collect data according to their own privacy policies. We encourage you to review their policies before engaging with such content.
We retain only anonymous assessment data (e.g., numerical scores) to maintain aggregate statistics and tool performance. Because no user accounts or PII are collected, there is no personally linked data to delete or modify.
For mailing list subscribers, we retain your contact information only for as long as you remain subscribed. You may unsubscribe at any time.
We implement security measures to protect against unauthorized access or alteration of stored data. All stored assessment results are anonymized and maintained on secure servers.
Please note that while we take data security seriously, no online transmission or electronic storage method is completely secure.
Because The Formula of Desire does not collect identifiable user information through its tools or assessments, we are unable to provide, modify, or delete personal data linked to individual users.
If you have opted into a mailing list or preorder, you may at any time:
Request access to or deletion of your information.
Unsubscribe from communications.
Contact privacy@theformulaofdesire.com for assistance.
Our privacy practices are designed to comply with major data protection standards, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Since no personally identifiable data is collected through the Platform’s assessments, user rights such as access, deletion, or portability generally apply only to optional mailing list or preorder data.
We may update this Privacy Policy periodically. Any material changes will be posted on this page with an updated “Last Revised” date. Continued use of the Platform after such updates constitutes your acknowledgment and acceptance of the revised policy.
Last updated: October 2025
The Formula of Desire
Attn: Privacy Department
Email: privacy@theformulaofdesire.com
Website: https://theformulaofdesire.com